The objective of this piece was to create an original identity for an environmentally conscious urban honey brand.
The company's wordmark was to be given as a simple graphic treatment to create a clear, visually memorable identity to be attached to the honey jar and accompanying branding.
Process
Beecause Honey's objective is to be an environmentally friendly honey brand that carries honey harvested by urban bee farms. The branding must be bold and eye-catching, as store shelves are packed with numerous honey brands. The honey jar packaging needs to be minimal to minimize unneeded waste. An additional asset should also be a business card for the brand to pass out to serve as a prompt to potential customers.
Signature Variations
Final Identity
Rationale
The final signature used for Beecause Honey was created with the bold typeface Avenir Next to stand out amongst other honey brands. The typeface was manipulated with rounded edges to give the brand an approachable and open essence. The honeycomb shape, derived from the shape of a honeyspoon, was repeated within the typeface as the identifying graphic for the brand. To further emphasize the honeycomb graphic while keeping the branding minimal, this shape and the "B" were coloured orange (a colour associated with honey). As this brand's goal is also to remain environmentally aware, the honey will be sold in repurposed mason jars.